The manufacturer is Embrace Japan. This is the first I've heard of them, but if this new statue is anything to go by, they're a studio that deserves to stay on my radar. Have a look.
This is way, WAY more accurate than Pop Culture Shock's Alex. It's an almost perfect translation of his sprite from SF3. I love how they nailed the likeness of not only the musculature, but his face. They're not making him look like some grungy old man, and I gotta respect them for that because they clearly do their homework on these characters before taking them to sculpts. The paint application could be more spot on, but there's still time between the prototype phase and the finished product to make adjustments.
And the fact they just displayed him two days ago adds even more credence to Alex being confirmed for SF5. The timing is just too convenient for him not to, and for that, I'm stoked.
I'm ready to pre-order his ass on day one. Are you?